Automate Your Presence

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Once your Website and CRM are fully integrated, we can capture incoming leads, add them to a monthly newsletter, track their activity on the Website, score their interest and add them to an automated follow-up routine to make sure no leads fall through the cracks.

Once your Website and CRM are fully integrated, we can capture incoming leads, add them to a monthly newsletter, track their activity on the Website, score their interest and add them to an automated follow-up routine to make sure no leads fall through the cracks. 

With a prolific advancement in technology and the mobile space, it is becoming extremely taxing for IT companies to maintain the proficiency of app development. Even though automation testing has a lot of business emphasis on and around it, it is often neglected due to the various cost and time constraints. This is a major hindrance to the consumer cycle due to:

  • Heavily compromised end-product quality
  • Customer dissatisfaction
  • Delay in delivery
  • An overall increase in quality-related costs

There can be several reasons for such a sharp increase in maintenance and testing costs. To name a few:

  • An ineffective test strategy
  • Faulty test-cases
  • Delay in testing
  • Pacing up with device fragmentation.

In order to overcome such a growing part of your web presence into the picture. It was majorly considered to enhance the development process of an application in various ways. For this let us first dive into the basics of Automation testing.

Automation testing uses an automation tool to execute the test case instead of a human manually executing the suite by following step-by-step instructions. We read minds.

What are the Benefits of Automation Testing?

Let us have a look at the top 10 benefits of Automation testing

1. Enhanced Results

Since automation testing saves plenty of time even when complex and enormous systems are taken into consideration. This allows testing to be carried out repeatedly, delivering better and faster results with significantly lesser efforts and reduced time.

2.  Realtime Feedback

Automation testing is extremely crucial during the validation phase of any software project. It significantly enhances communication among the developers, designers, and product merchants, and provides space for the potential glitches to be rectified immediately thus enhancing the efficiency of the development team.

  3.  Increase Brand Value

 The effectiveness of testing is always dependent on the quality of test data that is being used. Testing is often performed on the copies of live databases as creating relevant and quality test data takes copious amounts of time. Automation solutions allow you to re-use your data time and again. This saves a lot of costs from project handling and project maintenance perspective.

The best aspect of automated testing is that it adds value to all the attached stakeholders. Automated testing systems not only enhance the system’s capability but also pave the way towards improving the brand name but also increases brand recall value, thus ensuring far greater customer retention. Due to automation testing, there are permanent fixes generated to issues long pertained as unsolvable.

4. Cost-effective

Even though the initial investment needed for automation testing is on the higher end, it saves a lot of money for the company in the longer run. It is predominantly due to the reduction in the amount of time required to run the tests. It also contributes a much higher quality of work as there are no chances of neglect or human error. This decreases the necessity of fixing glitches in the post-release phase, thus saving huge amounts of project costs.

6. Find New Customers

Through the use of automation testing, more tests can be allotted pertaining to any application. This leads to higher testing coverage and a reduction in software anomalies. It also allows room for testing more features and complex applications. However, in order to the same thing in a manual testing scenario would require a massive team along with heavy time constraints.

7.  Accurate Analytics

All testers tend to have different testing approaches with different focus areas as per their exposure and level of expertise. With the help of automation, there is an equal focus on all areas of testing, thus assuring the best possible quality of the end product with greater emphasis on each aspect of the product. Automation testing is known for its atom level approach of testing due to which it is considered error-free.

8. Data Is Forever

Test Automation is repetitive in nature due to the nature of its test automation cases. In addition to an easy setup configuration, it gives the software developers an opportunity to assess the program’s reaction. Automated test cases are totally reusable and hence can be utilized for testing any aspect of the code as per significance and through a plethora of different approaches.

9. Find Defaults Instantly

 Automation testing documents the software defects and hence making it considerably easier for the testing teams. This also makes it relatively easier for the development and support team to together contemplate the defects and give a faster output. The overall development speed of the project is increased while ensuring correct functionality across relevant areas. The earlier any defect is identified, the better and cost-efficient it is to solve and deploy it.

10. Decreased Launch Time

Test automation helps significantly in reducing the time-to-market launch of an application. Automation testing allows constant and regular execution of test cases. Post automation the test library execution is extremely swift and runs longer.

Why Hiring A Local Digital Marketing Agency Is A Must



Once your Website and CRM are fully integrated, you will have the ability to customize a user experience throughout their customer journey depending on past interactions with you. As an example, say a new potential customer clicks on a digital ad with a coupon for a specific product, goes to your Website and fills out a form requesting additional information. They are automatically entered into your CRM along with all the pages they visited on your Website and the campaign ad they clicked to get to your site. If opted in, they will be added to a monthly newsletter and an email will be sent to them every few days until they respond with a different offer. This process will ensure that no lead falls through the cracks and will make your sales team far more productive.

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