Video-Infused Social Marketing

With the constant evolution of building a community, providing education, and connection, it’s no surprise that we have found ourselves completely captivated by digital life (in the absence of human interaction).

Over the past four years, we have watched video marketing and video content skyrocket, luring audiences in across every single social and sales platform.  Over half of consumers use video content to help manage and drive their purchase decisions.

Studies even show that marketers who use video content to support consumer awareness twice as fast! 



Social Media Video Production in Jacksonville

We see video content splashed, purposed, and re-purposed on all of our social media, education portals, and landing pages. Now, not only are brands able to educate and promote their products but their million-and-one consumers can too.

Platforms like: Instagram, Facebook, Youtube, Tik-Tok, and Snapchat have become pivotal for brands, blowing up in the industry and all in 20 seconds or less.

Video content creators shape how consumers find, buy from, and become loyal to brands and products they love. The latest algorithms dictate local video social marketing engagement is the #1 way to gain traction in your market. Jacksonville Digital Marketing can help your local North Florida generate a community of loyal customers

And Here’s Why Video Marketing Works …

Audio and visual communication has been used throughout time, from carvings and hieroglyphics to music and photographs. These two senses (vision + hearing) are the basis for understanding messaging; for example: featuring a video on your landing page shows a whopping 80% increased conversion rate alone.


  • The human brain processes visuals faster: In a study last year, scientists found that the human brain processes an image after being seen for just 13 milliseconds, showing that the brain processes visual information 60,000 times faster than text.

Video-Infused Social Marketing

1. Target Your Customer

Create content and messaging that is optimized for the platform that they use most. For example, 88% of Facebook users are aged between 18 and 29, while on Instagram, only 60 %are aged 18-34.

Depending on the platform, you will need to tailor your messaging to suit the platform:

  • Instagram / Ticktock: capturing your message in a 60-second clip
  • Youtube / Facebook: 1 – 5+ plus videos

Know your ideal demographics, find them where they are, and stick to it!

2. SEO Optimization

Creating video does zilch without seo. There are over 15 analytics sits that Jacksonville Digitial Markting monitors to find the best seo for your targeted customer base. This guarantees your best ROI. Youtube is the second largest video platform in the world and is owned by Google. Recently Google shifted its search algorithm to prioritize rich, blended search results focusing on video content. Now, you are 53x times more likely to show up on Google Searches top suggestions with a video embedded on your site.

3. Short Video Bursts

Overall, consumers like bite-sized, memorable, entertaining content; most customers prefer  the longer the video, the more strongly they are deterred from watching.

4. Clear Message

Make sure your messaging can be seen, heard, read, and understood clearly and quickly with a variety of tools.

 5. Hire A Good Videographer

Not everyone is comfortable on camera. If you can’t get your face on camera, at least get your voice and your viewpoint on there. Many business owners are turning to animation to help guide consumer videos taking the pressure away from the camera-shy.

The best social marketing agency in Jacksonville can used a multitude of different ways to amp up engagement, which could include:

  • Product reviews
  • Testimonials
  • Tutorials
  • Educational clips
  • Lifestyle
  • Behind the scenes
  • Funny videos that align with your brand personality

Ultimately, over the past few years, the way we communicate, educate and connect has

Not only has video content become our olive branch to the world in the past few years, but it’s also revolutionized how we communicate and connect with the world around us, to our friends, family, workplace, and (of course) to the businesses we love.

And staying connected is more important than ever! Ready to connect and create some incredible video content? Let us help. 

Unlike most marketing comapnies in Jacksonville who do not have in-house videography. Whearas Jacksonville Digital Marketing can do both – really well! 


What We Do Best


Analytics Reporting

Social Media

Inbound Marketing

Web Development

Email Marketing

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