Your potential clients are scrolling through Facebook, Instagram, and LinkedIn looking for inspiration and trusted professionals. Our social media strategies:

🏠 Showcase your latest construction and renovation projects with high-quality visuals.
💡 Position you as an expert with engaging industry insights and tips.
📢 Promote special offers, community projects, and company news.
🔨 Encourage client referrals and word-of-mouth recommendations.

A strong social media presence helps establish trust, drive engagement, and keep your business top-of-mind for future projects.

Pay-per-click (PPC) advertising is a powerful way to get in front of high-value clients fast. We create:

🚀 Google Ads that show up when property owners search for your services (e.g., “best general contractor near me”).
🎯 Social media ads that target Jacksonville homeowners and developers based on demographics, interests, and property type.
📈 Highly optimized PPC campaigns designed to maximize your return on investment while keeping costs in check.

Whether you’re promoting a seasonal offer, launching a new service, or filling your project schedule, our PPC strategies deliver immediate, measurable results.

Why Work with a Local Jacksonville Marketing Team?

We specialize in contractor marketing – We know how to reach homeowners, developers, and property managers effectively.
We deliver measurable results – More website traffic, more inquiries, and more signed contracts.
We’re local and invested in your success – Let’s work together to build your business in Jacksonville!

If you’re ready to grow your construction business, generate high-quality leads, and secure more projects, contact Jacksonville Digital Marketing today

CONTRACTOR MARKETING CASE STUDY

Project Overview

This local construction and contracting firm is one of the largest providers of commercial and residential building solutions in Florida.The company specializes in general contracting, custom home building,remodeling, and large-scale renovations.

The client approached Jacksonville Digital Marketing Agency to enhance its online presence, generate more leads, and increase inbound calls.

Results

In 2023 alone, we helped the client generate 422 leads 345 phone inquiries and 54 paid advertising conversions. In February, the company reached a record-breaking number of leads in a single month.

Key Highlights:

• Website Traffic Growth: +1,992 monthly visitors

• Pageviews: +7,043

• Average Time on Page: 2 minutes and 5 seconds

• Total Clicks: +3,500

For paid advertising campaigns, Thrive also delivered impressive results:

• Total Calls: 345

• Total Conversions: +54

• Cost-per-Click (CPC): $27.06

• Average Conversion Rate: +13.48%

Strategy Execution

The Challenge

The firm needed a customized digital marketing strategy that reflected the unique construction needs of each service area. With construction company owners having distinct goals and specialties, it was critical to ensure their Our challenge was to provide them with high-level insights that directly impacted their revenue and lead generation.

The Solution

Our approach focused on refining search engine optimization (SEO), website functionality, pay-per-click (PPC) advertising, and reputation management. We tailored our strategy to cater to each location while maintaining cost-effectiveness and maximizing return on investment (ROI).

Search Engine Optimization (SEO)

Our team conducted an in-depth SEO audit to identify areas of improvement, including:

• Competitor Analysis: Understanding online competition at the local level

• Backlink Quality Assessment: Removing spammy links and enhancing domain authority

• Local Search Optimization: Improving local citations and consistency in business name, address, and phone number (NAP)

These efforts led to a domain authority increase from 11 to 36 within 14 months, significantly boosting search rankings.

To further refine SEO performance, we:

• Optimized each franchise’s Google Business Profile (GBP) for improved local search visibility

• Enhanced website speed and fixed broken links

• Developed fresh, location-specific content to avoid duplication and increase engagement

Website Development & Customization

We redesigned the corporate website and developed 80 unique landing pages, ensuring:

• Custom content for each franchise location

• Integration of ZIP code search functionality

• Call tracking for SEO, PPC, and direct inquiries

• Localization of service offerings based on user preferences

Pay-Per-Click (PPC) Advertising

After refining the firm’s SEO strategy, we expanded our focus to PPC advertising. Key improvements included:

• Geotargeted campaigns for specific locations and services

• Landing page optimizations for higher conversions

• Data-driven keyword targeting to enhance ad performance

By continuously optimizing ad copy, keywords, and calls-to-action (CTAs), we ensured maximum visibility and lead generation. Our strategic adjustments increased conversions while keeping cost-per-click competitive.

Online Reputation Management

To improve brand credibility, we managed the firm’s online reputation. Key initiatives included:

• Implementing a custom review widget to aggregate and display client testimonials from Google, Facebook, and industry-specific platforms

• Generating location-specific QR codes to facilitate direct customer feedback

• Conducting regular online training sessions to help franchisees improve their review acquisition strategy

These efforts helped franchise locations build stronger reputations and increase customer trust.

Go Bold! Why Choose JDM As Your Contractor Digital Marketing Agency

Our marketing experts are trustworthy, respectful and dedicated to go the extra mile to help your business reach its full potential online. We don’t shoehorn your business into a template solution or offer services you may not benefit from. Our team will find the most valuable solutions and create and implement a data-driven custom strategy that works.