Full Service Digital Marketing Agency
Unless you have a national brand, a full service digital marketing agency will be the best choice for local or regional businesses. The best full service digital marketing agencies near you should be a one stop shop and be able to incorporate the 10 pillars of modern digital marketing.
1. Web Development
Website development is the single most important key to digital marketing. Making sure your website is updates, fat and using tools like meta tags, descriptions, alt tags and H1, H2, H3, H4 headers will ensure your site will be able to be indexed, found and ranked on googles coveted first page. Web development also includes adding relevant information, storytelling and the mission statement of your brand.
2. Content Marketing
Search engines look for content that is compelling, relevant to the searcher, frequently updated and full of enrichment. Content marketing involves researching keywords, writing articles, improving the description of products and services on your site, and creating educational content that will compel your audience to engage more deeply with your brand. Making sure your articles have headers, bold print, italics and backlinks is also key to improving content
On-site SEO involves ensuring that your site is developed correctly with the proper framework that appeals to search engines. Off-site SEO refers to any actions that you are taking for your brand that happen off of your main digital properties. SEO is based on finding keywords that are most relevant to your brand. There are also negative keywords that you may not want associated with your business. For example, if you have a service business that is more expensive than competitors you would not want one of your search term to be “rates” as the people who search rates are usually looking for bargain companies. Learn more about SEO.
4. Email Marketing
Email marketing is a highly efficient method for your digital marketing campaigns. The key is to generate more high-quality leads through your other online efforts. Email marketing will give your business a chance to find and engage with your local audience.
Sending high-quality content in your emails that speaks to them personally, addressing interests, wants, or needs and enticing them to continue to your website. Email lists and connecting to a CRM are gold to your marketing campaigns.
5. Social Media Managment
There are two key forms of social media marketing: paid and organic. While paid social media marketing includes the advertisements we all know and love, it also involves paid options for driving new fans to your page or brand.
Organic social media is a bit more elusive, but that also tends to make it more fun to implement. You gain organic reach when your brand educates or informs your audience, providing value to the reader in a way that they use and share the content that you create.
This could be in the form of buying something from your website after seeing a post or could involve the reader posting information about your brand either privately or publicly to their social profiles.
Finally, search engine marketing is what many people think of as traditional digital marketing. Advertisements are placed on Google, display or search engines, so when a user is browsing for the answer to a particular question, your paid ad pops your brand to the top of the search engine results page. Small, local businesses rarely need expensive SEM campaigns if all other digital marketing components are optimized
7. Video Marketing
Video marketing has consistently gained momentum and performs efficiently. Utilizing tags, keywords and descriptions are a great way to get noticed online. If you hire a digital marketing agency – making sure they are able to do the video marketing and editing for you without sub-contracting is preferred unless you are a national brand
8. AI and Automation
Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns – not just for the sake of efficiency, but also to provide a more personalized experience for their customers.
9. Backlinks and Articles
A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over the internet, especially on popular blog sites that link back to relevant content. Utilizing blogs that you create and others in your niche by linking keywords to your site will help elevate your keywords.
Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites. That means digital analytics provide information from digital sources on how customers respond to or interact with your content and marketing campaigns.
Are you searching for reliable digital marketing services in Jacksonville FL? Jacksonville Digital Marketing Agency is a leading digital marketing agency in the city, delivering access to comprehensive services for the success of your brand.
In the modern era, digital marketing is an essential component of any modern marketing strategy, empowering businesses to connect with their audience, drive growth, and achieve their marketing goals. Digital marketing is the ultimate business initiative for promoting products and services across digital channels with the help of cutting-edge technology at different levels. For more insight into our services, contact our professional digital marketing agency in Jacksonville.