Your audience—both parents and kids—spends hours on Facebook, Instagram, and TikTok. We create fun, engaging social media campaigns that:
🎉 Showcase your services with eye-catching visuals and videos.
🏆 Feature student and athlete success stories (great for martial arts, cheer, and sports).
🎨 Promote special events like birthday parties, holiday camps, and open houses.
📢 Encourage word-of-mouth referrals through parent testimonials and community engagement.

A strong social media presence builds brand trust, boosts sign-ups, and keeps your business top-of-mind for Jacksonville families.

Paid advertising (PPC) is a powerful tool to put your children’s business in front of the right families—fast. We create:
🚀 Google Ads that appear when parents search for your services (e.g., “coding camp near me”).
🎯 Social media ads that target Jacksonville parents based on interests and demographics.
📈 High-converting PPC campaigns designed to maximize your return on investment.

Whether you’re promoting a special event, launching a new program, or filling last-minute openings, our PPC strategies drive immediate results.

Why Work with a Local Jacksonville Marketing Team?

Jacksonville Digital Marketing was started by a mother of six kids – 4 of which work at JDM. Our team has vast knowledge of marketing to children’s programs, after-school clubs, youth sports, STEM labs, and all family-oriented businesses. 

We understand the children’s services industry – We know how to market to parents while making content fun and engaging for kids.
We generate measurable results – More website traffic, more sign-ups, and more booked events.
We’re local and accessible – Let’s grab coffee and chat about how to grow your business!

If you’re ready to attract more families, generate high-quality leads, and grow your children’s services business, contact Jacksonville Digital Marketing today! 🎉

CHILDREN’S SUMMER CAMP MARKETING CASE STUDY

Project Overview

In 2024, our team had the privilege of supporting a children’s summer camp dedicated to providing unforgettable experiences, personal growth, and lifelong friendships. The camp offers a variety of outdoor adventures, creative workshops, and educational activities designed to inspire confidence, teamwork, and a love for nature.

The camp partnered with our marketing team to increase awareness, improve online engagement, and drive registration growth. Having struggled with low digital presence in previous years, the camp sought a more strategic, hands-on approach to marketing that would deliver measurable results.

Since implementing a tailored digital marketing campaign, we helped the camp achieve a significant boost in website traffic, social media engagement, and overall registrations. Our combined efforts in social media management, content marketing, and paid advertising have resulted in notable success.

The Results

+370% Website Traffic
+733% Registration Inquiries
+1031% Social Media Engagement
+95% Email Sign-Ups

Before partnering with us, digital marketing was not a primary focus for the camp. However, with increasing competition and the need to attract more families, a strong online presence became essential.

Our digital marketing specialists performed an extensive brand audit to determine the best approach for increasing awareness and engagement. We focused on optimizing the camp’s website for search engines, launching engaging social media campaigns, and utilizing targeted ads to reach families looking for summer programs.

Search Engine Optimization (SEO) Results

From minimal organic search visibility to a significant increase in online discoverability, our SEO strategy delivered outstanding results:

• Organic Traffic: +305%
• Overall Sessions (MoM): +290%
• New Users: +411%
• “Summer Camp Activities” Page Sessions: +754%
• “Register Now” Page Sessions: +320%

Pay-Per-Click (PPC) Marketing Results

Our strategic PPC advertising efforts generated more leads and increased inquiries month-over-mont.

Social Media Marketing Results

Before our campaign, the camp had limited social media reach. We focused on building a strong online community across multiple platforms, creating engaging content, and fostering direct engagement with parents and potential campers.

• Facebook
  • Impressions: +2340%
  • Engaged Users: +750%
  • New Page Likes: +2050%
  • Total Page Reactions: +3000%
• Instagram
  • New Followers: +505%
  • Impressions: +745%
• Email Marketing
  • Open Rate Increase: +43%
  • Click-Through Rate (CTR): +75%
  • Registration Sign-Ups from Email: +156%

Over the last six months, our efforts resulted in thousands of interactions, impressions, and direct registrations. The camp’s engagement rate also consistently exceeded industry benchmarks, making it a standout program for families seeking an enriching summer experience for their children.

The Execution

To drive consistent traffic growth and increase registration numbers, we focused on three key areas:

1. SEO Optimization:

• Keyword research and implementation targeting families searching for summer camps
• Website structure optimization for a seamless user experience
• Mobile-friendly enhancements
• Local SEO strategies to improve regional search rankings
• Backlink building and content-driven growth

2. PPC & Paid Advertising:

• Optimized ad targeting for parents in relevant geographic locations
• A/B testing on ad creatives and copy to maximize engagement
• Budget scaling to increase conversion rates
• Retargeting campaigns for potential registrants

3. Social Media & Content Marketing:

• Engaging storytelling posts highlighting camp experiences
• Video testimonials from campers and parents
• Interactive Q&A sessions with camp directors
• Paid and organic growth strategies to expand reach

Thanks to our collaborative efforts, the camp saw its most successful enrollment year yet. We are excited to continue our partnership and build on this success for future summer seasons.

Go Bold! Why Choose JDM As Your Children’s Activities Digital Marketing Agency

Our marketing experts are trustworthy, respectful and dedicated to go the extra mile to help your business reach its full potential online. We don’t shoehorn your business into a template solution or offer services you may not benefit from. Our team will find the most valuable solutions and create and implement a data-driven custom strategy that works.