TOP 5 MARKETING HACKS FOR MOVING COMPANIES
Jacksonville Digital Marketing has helped over 30 moving companies with websites, SEO, content creation etc. Our experience with any service industry is unmatched. Because we have had such great success, we want to share some of our best DIY marketing tips. 98% of customers looking for a moving company do some research online marketing for moving companies has never been more important. Whether it’s checking reviews or just looking up an address, moving companies have to have a stellar online image.
At the moment, there are a few larger franchises and brokers that stay at the top of the local search listing due to the shear amount they spend on ads, their websites and content.
Without spending over 30% of their revenue on ads and a website, independent movers, local movers and small movers are getting pushed out of the spotlight. The first suggestion for any moving company that doesnt have a ton of money to spend on marketing is to create a listing at Movers Near Me -This website allows smaller companies to rank locally with very hard to rank keywords. They can help you to
- Get Specific Moving Jobs Pertaining To Your Specialty
- Great ROI For As Little As $20/MO
- Help You Establish Local Presence
We know why lead generation for moving companies is important, but how can you do it affordably and without taking up too much of your time? The answer is digital marketing for moving companies. If you’ve ever wondered how to get more local moving leads, follow the steps below to turn your business into a mover marketing machine.
Should you want to
- Create a listing at Movers Near Me
- Have a digital marketing company check your SEO
- Do some retargeted ads
- Get a Google Business Listing
- Write a blog
If you are fed up trying to execute a strategy, we are happy to help as the top digital marketing for moving companies. Fill out the form below to start your free quote today!
1. Estabish An Automated Lead Funnel On Your Website
If you haven’t invested in moving company website design, yet, one of the best things you can do for your business is to create a website. A website acts as your moving business’s online storefront—it’s an essential part of a strong online presence and gives your potential moving customers a place to:
- Establish your brand
- Check rates and review
- Find out about services
- Get educated on moving
- Gather lead info
Without professional moving company website design, your business might as well not exist at all. The solution? Digital marketing for moving companies. Moving company website design makes up the foundation of most mover marketing strategies. Getting a nice, responsive website for a moving company does not need to cost a fortune. Our prices for a basic site start at $500 which can be paid for with revenue from your first move. Invest in moving company website design and start generating more local moving leads. Our service include establishing a lead funnel to capture and automatically respond to leads.
2. Reach Out To Storage Facilities
Networking with storage facilities is sure to get you some moving leads. Many facilities will allow you to keep postcards or a sign in their office. Just make sure to be extra polite in their facility.
3. Pay Per Click For Moving Companies
A good PPC and SEM campaign is one moving company advertising idea that’s been proven time and again to generate quality moving leads.
While Google is the most popular search engine for these types of campaigns. With over 20 years of PPC experience with moving companies, we have accounts and tests already run saving you thousands with a company that needs to “test the market.” We have done all of that work.
Most larger companies are paying $60 per click for “long distance movers” so when hiring a PPC marketing company for moving – you could lose thousands at the testing phase
4. Social Media Marketing for Moving Companies
Still wondering how to get more local moving leads for your business? Moving company advertising on Facebook and Instagram can be a cost-effective method, provided you put the right moving company marketing strategy in place and know how to navigate the ad builders on these platforms. Social media marketing is often included in digital marketing for moving companies.
There is no doubt social media boosts local organic listings with the right keywords
5. Articles and Content Creation for Movers
Creating content for your ideal moving customers is a great way to get more local moving leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on their social media.
We have seen movers that try to do this themselves and end up ranking for keyworks like DMV or Lowe’s instead of moving. This could skew what google thinks of your site so you need to be very careful.